NEW Page- Trade Show TECH

I see a need, I hear a need and I hope to fill the need.  I have started a new page, Trade Show TECH.   Here is where I will post new tools and tricks for Trade Show Peeps.  Digital is going Mobile and Mobile is perfect for Trade Shows.  It is like the wild west out there- so many new things, many people jockeying for position.  I am listening for you and will post the great stuff.  Looking into guest writers too.  Suggestions? Comments?  Please fill me in--- 

Four Ways Consumer Mobility Will Reshape Digital Advertising In 2010

Not my article-   BUT-  this is the best forcast for the future.  I am behind it 100%.  Short and to the point (always a plus in my book). Below is link and an excerpt. 

Click here for Article link.  

Posted by Dave Courtney on December 21, 2009 at 05:02 PM PDT

This is the time of year for reflection and looking ahead. Looking at the important trends in 2009 can give us an indication of what’s in store for the New Year. Here’s my perspective on the trends in digital advertising that will require brand managers, marketers and agencies to rethink their approach and strategy.

A key trend that will be transforming advertising next year is Consumer Mobility.  Today’s consumer lifestyles are undergoing revolutionary change; in the past two years, people are spending significantly more time on-the-go. PQ Media reported earlier this year that on average people spend 44% of their time outside both the home or office; yet during this time they increasingly want to stay connected.

Happy Holidays from Lindsay Exhibit Group!

Say Yes to Pure Michigan!

So they put the kabosh on The Pure Michigan Campaign.  So Michigan, grab you snow boot straps and lets publish it ourselves.  Commercial time? I don't need no stinking Commercial Time!  (think stinking badges)  Are we not the Social Media Generation?  Are we not Tech Savy?  Are we not Resourceful!!!  Say Yes to Pure Michigan!   Put it on your blogs, your twitter, your web sites, your networking groups, your emails.  Let's go VIRAL~  Let's get this Party started! 

Stop sign designed by committee.

First and foremost, trade show exhibits are for sales.  Not to hang in a gallary.  We get that.  Some times the design has to bend to accomodate the information in a limited space.  But,  there is a limit.  When designing a Trade Show Exhibit, think Billboard.  When you are driving down the highway, look at the billboards.  You have about the same amount of time driving by a billboard as you do as you are walking past an exhibit.   Don't try to be clever.  be direct.