It hard to say- VI- Cu- iti but it is VERY versatile and cool. It is one of those items that you think, why didn't I think of that! Check out the link (http://www.youtube.com/results? search_query=Vikuiti%E2%84%A2+ Rear+Projection+Film&search=) and call us to see how we can integrate it into your trade show booths.