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Alice what do you see in the looking glass?

I have been learning about social media lately.  I love twitter (follow me at TracyLindsay), I blog, I facebook for family and I do linkedin.  I go to events and listen to podcasts to learn.  I really want to do a great job linking social media and trade shows.  Plus it is fun.

What have I learned?  Social Media is a mirror.  Social media is your own personal focus group that is with you all the time.  It doesn't matter what tool you use as long as it connects you to whomever you want to be connect to and does whatever you want it to do.

Is looking in the mirror hard? Well, I admit it is a little intimidating at first.  Like a 7th grade going to my first dance.  Now as an adult you know that the 7th grader needs to jump in and show her stuff.  And when she falls- she needs to laugh or apologize and move on with intent.

With all of this in mind, I have listed Lindsay Exhibit Group on Yelp   So if you have a comment feel free to post it for the world to see.  Whether it is a sweet note carved into a tree or you are laughing at me with toilet paper hanging out of my pants (yep, done that.) Go ahead. 

I invite you to write a review about me or Lindsay Exhibit Group, Inc.  I will pat myself on the back if it is good and I will learn from it if it is bad.  And I thank your for the effort and time. 

You all are my continuing education.

Street Tag!

You're It-   here is a grown up version of Street Tag.  Don't forget the floor.  Play the video and then give me a call if you are interested.

What is Green for your Exhibit?

Someone some where did a study and found that Events and Trade shows have an incredible amount of waste involved.  No surprise right.  There currently no standards to being Green in Exhibits but common sense says it should meet these criteria.

1. Uses recycled materials
2. Reduces the carbon footprint in the manufacturing process
3. Reduces the carbon footprint in the transportation of the exhibit

The good news is that there are Green Options out there for exhibitors.  Print on recycled paper or fabric- it looks great and the cost is either the same or about 10% more.  Use bamboo instead of Sintra for a hard substrate.  Carpet can either be made from recycled product or made from renewable product.

It isn't difficult to be Green.  Contact me for more options, visit Eco-Systems to see how great green exhibits are or visit our white pages for some ideas.

Be aware that LEED is coming to exhibits.  They are not sure how it will work out but at this point they are looking at credits for a green exhibit that can be used as a discount for floor space or tax purposes.  I will keep you posted.

Leasing and Exhibit?

Did you know that was an option?   Just today I recieved a phone call from a leasing company telling me that they have the money to lend to our clients for leasing an exhibit.  I often forget to mention this option to my clients.  I am not directly involved and do not want to be.  I do not need to know those details. 

I do have a few companies that I have worked with over the years.  It happens like this.....  I have a client who wants to attend a show in the near future but they do not have the large budget that they wish for.  So they have two options, opt for the smaller exhibit and hope to add on later or they can lease the exhibit.   I can refer my client to some companies- the client and the leasing companies go over finances, papers are filled out and viola!   The bigger exhibit is theirs.  

The leaseing companies pay me and then the client pays the leasing company an agreed amount over an agreed amount of time.  At the end the exhibit belongs to the client.  It isn't like leasing a car where you give it back.  The exhibit belongs to the client.   I have done a few over the years and it has worked out well.  I just stay out of the finance end-